Clairol Natural Instincts Brass Free 5C Medium Brown 1 Kit (Pack of 3) (packaging may vary)



Experience a hair color product that gives you natural, healthier* color.

  • Non-permanent formula with antioxidants colors hair in just 10 minutes
  • Lasts through 28 shampoos
  • Gently blends away gray
  • Only Natural Instincts includes a ColorFresh Revitalizer, a conditioning crème that adds color pigments back to your hair 2 weeks after coloring
  • Includes Color Treat™ Conditioner for radiant and healthy-looking hair color

Healthy-Looking, Radiant Color
Natural Instincts Vibrant
Get up to 8 weeks of vibrant, healthy-looking hair color with 100% gray coverage.

Natural Instincts Brass-Free
Neutralize brassy tones for healthy, natural-looking hair color.

Natural Instincts Crème
Get luminous color and shine with a formula that leaves hair feeling softer**.

*Natural Instincts non-permanent Level 2 vs. leading Triple Protection permanent Level 3 color crème: based on amount of surface damage

How To Use

Do the skin allergy test 48 hours before each application, even if you have already used coloring products. HELPFUL HINTS Apply color to damp hair that is free of styling product build-up. Do not shampoo immediately before coloring, as the scalp’s natural oils
help to protect it during coloring. BEFORE STARTING:

  • • Have a clock ready for timing
  • • Put on gloves
  • • Comb hair gently
  • • Put towel around shoulders to protect clothing

STEP 1: Get Ready to Color

  • • Tear off and discard the tab from the Color Activating Crème (Bottle #2). Then unscrew the cap.
  • • Open the Color-Enhancing Colorant (Bottle #1) and squeeze entire contents into Bottle #2.
  • • Replace cap. Place gloved finger over tip, point away from face, and shake well until the color has fully mixed.

STEP 2: Apply Color For Roots and All-Over Color

  • • After mixing, apply color immediately to damp hair.
  • • Apply mixture first to your roots and where you have the most gray.
  • • When roots are completely covered, apply remaining color quickly to the rest of your hair by parting and lifting
      hair as you apply.
  • • If you apply color every 4-6 weeks, apply color to roots only and wait until the last 5-10 minutes of your timing
      to apply to the rest of your hair.
  • • Work mixture through until hair is completely saturated. Do not rub into scalp.

STEP 3: Wait 10 Minutes

  • • Now, start your timer for just 10 minutes (or the time indicated by your strand test).
  • • For resistant gray hair, you may need to leave color on for an additional 5 minutes, for no longer than a total
      of 20 minutes.

STEP 4: Rinse and Condition

  • • Rinse until water runs clear.
  • • Gently massage a quarter-sized amount of the Color Treat™ Conditioner (Tube #3) through your hair.
  • • Leave on for 2 minutes, then rinse.
  • • Save remaining Color Treat Conditioner to use once a week for fresh, radiant color and healthier-looking hair.**

Boost your color in just minutes! Use it
2 weeks after you have colored your hair. Note: Before using it, conduct another skin allergy test 48 hours before application by applying a small amount of the product to an area the size of a quarter in the bend of your elbow and allowing to dry. Do not wash this area for 48 hours. If there are no skin reactions, proceed with product application. If a rash, redness, burning or itching occurs, you must not use this product. The color of the Revitalizer product does not represent your final hair color result.

  • • Shampoo hair as usual.
  • • Put on gloves.
  • • Apply the entire sachet of ColorFresh™ Revitalizer into your hand and distribute uniformly through the hair,
      concentrating on your roots and where you have the most gray.
  • • Leave on for 5 minutes—if you want a more intense color result, leave on for up to 10 minutes.
  • • Rinse thoroughly and style as usual.

You do not need to apply conditioner afterwards. *Natural Instincts non-permanent Level 2 vs. leading Triple Protection permanent Level 3 color crème: based on amount of surface damage
**vs. untreated

Additional Instructions


  • • Take the allergy test.
  • • Do the strand test to determine your optimal coloring time.
  • • Read this entire instruction leaflet before you begin.


  • • This product contains ingredients, including hydrogen peroxide, which may cause severe eye irritation and possible permanent eye injury.
      If any product gets into your eye, flush immediately with a large amount of lukewarm water and seek medical advice.
  • • We recommend removing contact lenses before applying hair color. If you must wear contact lenses during application, and if any product
      gets into your eye, remove the lens first, then flush immediately with a large amount of lukewarm water and seek medical advice.
  • • Never use hair color on eyebrows or eyelashes or if your scalp is irritated or injured.
  • • Do not inhale or ingest product.
  • • Do not use if your hair has been colored with henna or metal dyes.
  • • Prepare and use the product in a well-ventilated area. If you experience inhalation difficulties, move to fresh air.
  • • Remove all metal objects from hair before and during coloring.
  • • Wear gloves and rinse hair well after application.
  • • Keep product in a cool place away from heat and light. Do not mix this colorant with any other product.
  • • Do not keep any unused mixed product. Do not leave the mixture in a closed bottle (bottle may expand or burst).

PRODUCT NOT INTENDED TO BE USED ON CHILDREN. KEEP ALL HAIR COLORING PRODUCTS OUT OF REACH OF CHILDREN. IMPORTANT SAFETY INSTRUCTIONS: Hair color products may cause allergic reactions, which in rare cases can be severe. Tattoos may increase the risk of allergy to this product. To reduce your risk, follow these instructions: Do not use this product if you have experienced any reaction to hair color products or have a sensitive, irritated or damaged scalp. In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product. Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before. SKIN ALLERGY TEST INSTRUCTIONS: MUST BE PERFORMED 48 HOURS BEFORE YOU COLOR YOUR HAIR. You will need a cotton ball or swab, a plastic bowl and a plastic spoon.

  1. To open, unscrew the entire Color Activating Crème cap (Bottle #2). Don’t pull off the tab. Then unscrew the Color Enhancing Colorant cap (Bottle #1).
  2. Mix small equal parts of the Color Enhancing Colorant and Color Activating Crème in a plastic bowl.
  3. Tightly recap both bottles.
  4. Apply mixture to a test area the size of a quarter in the bend of your elbow. Allow to dry. Use remaining mixture for the strand test. Do not wash this area for 48 hours. During washing, protect with an adhesive bandage and remove it immediately after washing.
  5. Examine the test area during the next 48 hours. If no reaction occurs, you are ready to color.

The absence of a reaction to this test is no guarantee that an allergic reaction may not occur as a result of a future hair coloring process. However, this test represents an important precaution. Please consult a doctor if you have any doubts. NOTE: IF A RASH, REDNESS, BURNING OR ITCHING OCCURS, YOU MAY BE ALLERGIC. STOP. YOU MUST NOT USE THIS PRODUCT. WHAT TO DO IF YOU HAVE A REACTION DURING OR WITHIN THE NEXT 48 HOURS OF COLORING YOUR HAIR IF DURING COLORING YOU EXPERIENCE:

  • • Any stinging, burning or rash, rinse immediately and discontinue use as this may be an indication of a more serious reaction. DO NOT COLOR
      your hair again before consulting a doctor or seeking medical advice.
  • • Any rapidly spreading skin rash, dizziness or faintness, shortness of breath or swelling to eyes/face, rinse immediately and SEEK IMMEDIATE


  • • Problems such as itching, rash, swelling to eyes/face, blistering or skin/scalp weeping, SEEK IMMEDIATE MEDICAL ATTENTION.

STRAND TEST: Do the Strand Test each time you color to determine optimal timing and color results. Perms, relaxers, previous color, and the sun can affect your results and timing. You will need: scissors, tape and a clock.

  1. Cut a ¼ inch wide strand from the darkest or grayest part of your dry hair close to the scalp and tape at the cut end. Dampen with water.
  2. Completely cover the hair strand with the mixture remaining from the Allergy Test. Start timing.
  3. After 10 minutes (8 minutes for permed or relaxed hair), check the strand. If the strand is not the color you want, return it to the mixture and check the color every few minutes for up to 20 minutes.

Fill in your personal color time below: My timing for desired color: _______ minutes. USEFUL TIPS FROM THE EXPERTS AT CLAIROL:

  • • If hair has build-up, shampoo one day prior to coloring. Do not shampoo immediately before coloring. Your scalp has natural oils that help protect it during coloring.
  • • To prevent staining, apply a little moisturizer around your hairline.
  • • For best results, do not shampoo your hair for 24 hours after coloring.
  • • If you plan to perm your hair, perm first, and then you can use Natural Instincts the very same day as long as your scalp is not irritated and is in good condition.
  • • If you plan to chemically relax your hair, relax your hair first, and then wait at least 7 days and one shampoo before coloring. … your source for outstanding advice in hair color, beauty and style! Distr. by PROCTER & GAMBLE, CINCINNATI, OH 45202 and TORONTO, ON M5W 1C5
Natural Instincts hair color will infuse your hair with natural looking, radiant color that conditions. This semi-permanent color fades naturally over 28 shampoos, so go for an easy brunette one month & a brilliant blond the next.
Our Natural Instincts hair color lasts for 28 shampoos, fading naturally without harsh root-lines to keep your hair looking radiant. Natural Instincts dye is semi-permanent, so stay neutral with your natural hair color, or revel in revealing a new you.
Our natural, radiant hair color in ammonia-free shades with conditioner leaves your hair gorgeous from the roots to the tips. Reveal your hair’s most brilliant shade with our multiple tones of hair dye colors in shades of black, brown, auburn, red & blond.
All Natural Instincts hair coloring products for women & men are ammonia free, infused with antioxidants & conditioning aloe to give you long lasting, semi-permanent & natural hair color using a treatment as nice and easy as a trip to your favorite salon.

Price: $37.99 - $34.01
(as of Nov 18,2022 18:09:10 UTC – Details)


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